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Identifying Company Ad Spend with Clay and Enrichment Tools

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Hey Clay Community- has anyone had success using Clay/Claygent or other enrichments to identify companies ad-spend/ where they might be spending their advertising budget?

Identifying Company Ad Spend with Clay and Enrichment Tools | Clay

10 comments

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Andrew H.
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Thinking out loud - could have Claygent/Navigator try looking through LinkedIn and Meta's public ad libraries to estimate ad spend?
Andrew H.
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Would need to be pretty prescriptive about where it should click/look
John T.
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Ok, I'll give it a run with some groups I know are advertising and see how it does. Thanks!
Kabeer A.
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Yep you can estimate ad spend in Clay by combining SimilarWeb, SEMrush, or Adbeat data with Claygent. Pull traffic sources, paid keywords, and display ad signals, then have Claygent summarize where budgets are likely going (Google Ads, Meta, etc.). It’s not exact spend, but you’ll get solid directional insights
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John T.
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That sounds great as well. I don't need exact $$'s, just being able to see where most of the budget is going is helpful for me
Andrew H.
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Whoa, that's way cool Kabeer A.!
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Rohail k.
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Yes while Clay/Claygent doesn’t directly pull ad spend numbers, you can use enrichment strategies to infer where companies are spending their advertising budget.
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Touhid S.
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Come to DM, I’ll show you how this works and share the prompt with you, since I’ve already done this for my campaign
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Henley W.
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You could use Bloomberry to find out what ad networks they currently advertise in, tho it wont give you exact spend
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John T.
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Thanks everyone…another layer of Clay unlocked
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