@channel Hey guys, the hot summer of clay is over... but these new products and updates are here to stay!
- Agent Plugin and CLI let your coding agent find prospects, run enrichments, and build Workflows (beta). The new Skills Marketplace gives you portable, community-built playbooks for Claude Code, Codex, Cursor, and more, while the API connects Clay to your own tools. Anyone can submit their GTM skills, but only the cracked ones will get published and top the leaderboards 📈📈
- Audiences is the living data layer behind your GTM plays, keeping millions of records current through syncs, recurring enrichments, and signals. As the data changes, your segments update, so Workflows, agents, outreach, and ads can work from the same context. Enterprise teams can also filter Salesforce imports with SOQL.
- There's a sacred geometry to a Workflow that's as useful as it is beautiful. Workflows gives you a bird's-eye view of each GTM play on a node-based canvas, so you can see how its triggers, branches, and actions connect. Start from a segment, schedule, or webhook, and test enrichments on a few records before running them across an Audiences segment.
- Account Research Agents surface deal risks and expansion opportunities from calls, emails, and account activity. To act on account context, add an Account Agent to Workflows to choose among actions you've configured.
- MCP for Reps lets reps run their team's approved research and plays from the AI tools they already use.
- Skills in Claygent Builder save your team's instructions inside Clay so Claygents can reuse them, pulling in the relevant ones as they work. Claygents also *started* the whole cute agent trend, truly.
- Advanced Search combines CPJ criteria, then keeps finding matches when saved as an Audience. Use Lookalikes to start from companies like your customers, and TAM Reporting to see which sourced accounts became pipeline.
- Account Hierarchies maps parents and subsidiaries so you can find related prospects. The Walt Disney Company -> Hulu, ESPN, Marvel, etc etc (all these subsidiaries might be right under your nose, Hierarchies helps you find them)
- Topic Intent helps you prioritize people and companies already researching your category.
- Sequencer 2.0 uses account and contact data for cold outreach, while lead lists keep updating as people qualify.
- Ads on Audiences keeps targeting and suppression lists current as your data changes, now including company audiences synced to LinkedIn Ads.
- 20+ new and updated integrations add EMEA/APAC contact data, public-sector and real-estate research, and buying signals. You can put that data to work through connections to dialers, CRMs, and warehouses.
- Credit Budgets let Enterprise teams set Data Credit limits, while Spike Alerts flag unusual spending.
More product news on the way at Sculpt on Oct 8!
