Stephanie H.

Highly recommend Terhile I. for this project

Hey, Danielle wonderful kickstart to your GTM engineering career. I can feel the excitement in your post. Most importantly, you don't have to fit into an archetype defined by others. This role and skill set is still so new and we each offer such a different combination of skills and experiences that in essence we are our own archetype. I saw myself missing from all the discourse on GTM Engineering. I envisioned myself as the 'strategy architect' archetype because I have brand, marketing and sales strategy experience. Now I'm able to layer on these amazing Go To Market engineering skills on top, both strategic and tactical. Where I've found my curiosity most obsessive and my natural talent most aligned is in prompt engineering within clay and using those skills to deploy my entire Go To Market strategy and planning framework in minutes instead of eight weeks of research. What I tend to do is focus on something I'm deeply passionate about and this happened to be prompt engineering and now I feel like I'm good at this one very powerful thing and slowly becoming better known for it in my tiny but mighty network. And figuring this out is as simple as writing a list of things you're naturally good at, another list of things you love to do, another list of things you would love to be good at and then find the one thing across those three lists that you want to turn into a superpower. And then focus, focus, focus, practice, practice, practice and you'll emerge as your own archetype

Hey Hannah, I'm beginning to see a future where every person in the organization has the right GTM engineering skills for their role and remit so that everybody is KPI'd on systems thinking and leveraging AI and automation for greater efficiency, creativity, innovation, and ultimately scale. So various roles won't be rolled into go-to-market engineering function, but rather go-to-market engineering skills will be layered on top of existing roles. And I say this because my go-to-market engineering skills make me a better brand, marketing and sales strategist, and help me build interconnected systems and execute faster. This doesn't mean I am now a go-to-market engineer per se. This just means I'm a better brand, marketing and sales strategist - and that's the place from which I help companies grow. I wrote a 2025 report on the future of GTMe featuring the POV of 17 GTM experts here if you'd like to read different POVs.

Need $$$s rate here Arpit C.

Erich S. was born a champion 🎖️

Paul Z. Would you post the rate you're offering here 🌻 (Bharat D.)

Terhile I.

Fermin A.

For pricing, you have to consider your fee plus the cost of infrastructure plus the cost of data. Then you can calculate your retainer project by project. In 2010, I read two books that helped me transition from freelancer to consultant overnight. One was value-based fees, and the other was million-dollar consulting proposals.

Aida How do you define 'warm communications' - are these just contacts who you've cold emailed before, or have opted in to hear from you, or something else like 'replied to you cold email'? This would determine whether you treat comms as 'email marketing' or cold/warm outreach, and help define effective segmentation + the right comms infrastructure for each campaign. What's your project budget and company linkedin so I can get a sense of your scope? I'm a clay-certified and Clay Solutions Partner. https://www.linkedin.com/in/stephanie--holland/ Feel free to DM.