Stephanie H.

Aida How do you define 'warm communications' - are these just contacts who you've cold emailed before, or have opted in to hear from you, or something else like 'replied to you cold email'? This would determine whether you treat comms as 'email marketing' or cold/warm outreach, and help define effective segmentation + the right comms infrastructure for each campaign. What's your project budget and company linkedin so I can get a sense of your scope? I'm a clay-certified and Clay Solutions Partner. https://www.linkedin.com/in/stephanie--holland/ Feel free to DM.

Moiz K. you need to most compensation transparency here per Bharat D.'s pinned post: https://clayrunhq.slack.com/archives/C099NG2AV4L/p1754648319254999

FOLLOW YOUR HEART!!!! 🫶💜🤓

Never outsource this Q! What feel true and right to you? What feels exciting, and aligned, and EXPANSIVE? I've always been 100% or nothing in following my passions, curiosities and what I'm naturally good at (or determined to learn because of some weird, cosmic pull). I've just published my brand-led engineering thesis today, all because a silly little word on a newsletter had a distinct cosmic aura about it 6 months ago (the word was Clay). Follow the magical breadcrumbs!

SLIIIIIIIIIDE

Andreas W. 🎉

Data privacy is sooooo complicated! Further to what Marina said - if the individual can be identified from the data, it's considered personal data - whether a mobile number is "private" or "business" doesn't matter under GDPR - both require lawful basis for processing. Article 14 GDPR: When personal data has NOT been obtained directly from the data subject (e.g., from data enrichment tools like Clay), the controller MUST inform the data subject of "from which source the personal data originate, and if applicable, whether it came from publicly accessible sources" Information to be provided where personal data have not been obtained from the data subject is here: https://gdpr-info.eu/art-14-gdpr/ You can check https://www.gdpreu.org/ and https://gdpr-info.eu/ for full compliance info, as well as each region/ individual country where your prospects live.

In the US there are multiple privacy acts: California’s CCPA Colorado Privacy Act Connecticut Data Privacy Act (including amendments regulating consumer health data, children’s data, and social media platforms) Delaware Personal Data Privacy Act Florida Data Privacy and Security Act Iowa Consumer Data Protection Act Montana Consumer Data Privacy Act Nebraska Data Privacy Act New Hampshire Consumer Expectation of Privacy Act New Jersey Personal Data Privacy Act Oregon Consumer Privacy Act Texas Data Privacy and Security Act Utah Consumer Privacy Act Virginia Consumer Data Protection Act

Research the data privacy laws for each country/ region and be sure to follow them to avoid hefty fines. As you're experiencing, basic communication protocol needs to be followed anyway, such as introducing immediate relevance for the recipient - which for GDPR for example legally requires letting them know where you got their contact information, and making it easy to unsubscribe. Honestly, this is a matter for your legal team. Someone in your company should be responsible for making sure that all your customer touch points are compliant both legally and ethically. If it's annoying or upsetting, it's also off-brand. Marina G.