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Identifying Ideal Target Leads for Digital Marketing Outreach | Clay

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Identifying Ideal Target Leads for Digital Marketing Outreach

·Sep 22, 2025 03:41 PM·

Hey Guys. Need help in targeting. We are currently doing outreach for companies and we provide digital marketing services . What are the ideal signals we should look for in companies? Who are the ideal target leads ?

4 comments

· Sorted by Oldest

Kabeer A.
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Check DM Joshua P.
Honourable A.
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You could always consult with GPT But part of the signals could be hiring - are they hiring like a head of marketing or some related stuff. If you want to go deep you could check if they mentioned anything online related to marketing - like if they want to improve and expand on it.
Hasnain R.
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For digital marketing outreach the best signals in Clay are things like recent funding hiring for marketing roles, website traffic growth, ad spend signals (running Google/Facebook ads), new product launches or site redesigns. Ideal target leads are usually CMOs, Heads of Marketing, Growth Managers, Digital Marketing Managers and sometimes Founders/CEOs at smaller companies. These intent signals + the right decision makers usually give the highest reply rates.
Shafqat H.
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i like clay for that