Awais S. Both are great points above. I would also think in terms of industries where a website directly impacts revenue and lead flow. Service-based businesses like legal, roofing, home services, or local clinics usually convert directly from their website, so ROI is easier to show.
Another angle could be targeting businesses that already run ads but have poor websites, you can position it as “you’re already spending on traffic but losing conversions.” That tends to work better than convincing someone from zero.
Also, instead of going too broad, I’d pick one niche first and go deep with messaging. It makes your outreach much stronger and easier to personalize.
