Project Ideas to Build for Getting a Beginner GTM Gig on Clay

·Apr 17, 2026 03:15 PM·

Getting straight to the point. What projects to build to get a beginner GTM gig on Clay? I am learning GTM, Clay and other outreach tools in the market. But I can only learn effectively if I build something to test out different features. If you have crossed similar hurdles, can you please advice me of some project ideas that I can start with to build my project? I would appreciate DMs with advices that you have applied yourselves. Thanks, Ankita

7 comments

· Sorted by Oldest

Igor S.
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Outbound. Most Claygencies do outbound only. Ping me if you have any more questions about this.
Frances
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Hey Ankita, If you still need help, try these Start with an ICP Scorer. Source a list of contacts in Clay, enrich them with funding stage and employee count, then add an AI prompt column that scores each lead against your ICP criteria and flags them Hot, Warm or Cold. I built this and it process a batch of leads in under 5 minutes. Teaches you enrichment, AI columns, and webhooks all in one project. Once you are comfortable with that, build a full FETE table. Source, enrich with Claygent, add a buying signal column that researches recent company activity, score the leads, then add a message drafting column that writes personalised outreach for each contact automatically. Build them on real data, even if it is just 20 to 30 rows to start.
Mosleh H.
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If your goal is to get a GTM role, don’t focus on random projects. Focus on showing that you understand how pipeline actually gets created. I’d start by building a simple end toend outbound flow: pick a niche, build a list, enrich it, add some real personalization, and push it into outreach. Also spend time defining a clear ICP and segmentation, because that’s what actually makes campaigns work. Try using Clay + AI to generate short, relevant personalization based on company context, not generic lines.
Sam S.
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I also agree, starting with building an outbound project is a great way to start learning how Clay works. Find something that is applicable to what you do at work / what your company does, and go from there. If the list is generic, anyone can do it, so finding the specific enrichments that apply to your use case is huge, and allows you to stand out and take action on real, unique data. And use make sure to use the sculptor, to an extent it's extremely helpful, and can really help you filter and dial in your tables. If you're looking for net new accounts to reach out to, don't bother importing a list of contacts, but start broad and find a large number of companies that fit your ICP, and then use enrichments to really dial it in from there!
Kathleen R.
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Sam S. love the ideas, but won't this take a good amount of credits?
Igor S.
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Kathleen R. Not necessarily. BlitzAPI offers 1,000 free enrichment credits. Also, AI wise - one can use Claude/Claude Code to save bunch of credits. It really depends on the workflow
Shawn T.
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If you asked me a year ago, I would have said Clay was the perfect sandbox to really learn how to do advanced GTM.today yes, you might have some free trial, but doesn't really give you a lot of options. I would highly recommend going down the rabbit hole of learning how to use claude code to build a knowledge base or a go-to-market repository. last note unless you're applying for a big time saas that have over 20 reps, Clay is going to be overkill and most orgs are not going to be using it. So just learning Clay is going to really box you in. Clay is a database that has connectors to enrichments and also CRM integrations. All of that can now be done with claude code with the right api at a fraction of the cost and 20x the speed in natural language. I have people reaching out to me every day about how to do go-to-market in 2026 so I built this. Feel free to check it out. https://github.com/shawnla90/gtm-coding-agent

Igor S.
·
·
Outbound. Most Claygencies do outbound only. Ping me if you have any more questions about this.
Frances
·
·
Hey Ankita, If you still need help, try these Start with an ICP Scorer. Source a list of contacts in Clay, enrich them with funding stage and employee count, then add an AI prompt column that scores each lead against your ICP criteria and flags them Hot, Warm or Cold. I built this and it process a batch of leads in under 5 minutes. Teaches you enrichment, AI columns, and webhooks all in one project. Once you are comfortable with that, build a full FETE table. Source, enrich with Claygent, add a buying signal column that researches recent company activity, score the leads, then add a message drafting column that writes personalised outreach for each contact automatically. Build them on real data, even if it is just 20 to 30 rows to start.
Mosleh H.
·
·
If your goal is to get a GTM role, don’t focus on random projects. Focus on showing that you understand how pipeline actually gets created. I’d start by building a simple end toend outbound flow: pick a niche, build a list, enrich it, add some real personalization, and push it into outreach. Also spend time defining a clear ICP and segmentation, because that’s what actually makes campaigns work. Try using Clay + AI to generate short, relevant personalization based on company context, not generic lines.
Sam S.
·
·
I also agree, starting with building an outbound project is a great way to start learning how Clay works. Find something that is applicable to what you do at work / what your company does, and go from there. If the list is generic, anyone can do it, so finding the specific enrichments that apply to your use case is huge, and allows you to stand out and take action on real, unique data. And use make sure to use the sculptor, to an extent it's extremely helpful, and can really help you filter and dial in your tables. If you're looking for net new accounts to reach out to, don't bother importing a list of contacts, but start broad and find a large number of companies that fit your ICP, and then use enrichments to really dial it in from there!
Kathleen R.
·
·
Sam S. love the ideas, but won't this take a good amount of credits?
Igor S.
·
·
Kathleen R. Not necessarily. BlitzAPI offers 1,000 free enrichment credits. Also, AI wise - one can use Claude/Claude Code to save bunch of credits. It really depends on the workflow
Shawn T.
·
·
If you asked me a year ago, I would have said Clay was the perfect sandbox to really learn how to do advanced GTM.today yes, you might have some free trial, but doesn't really give you a lot of options. I would highly recommend going down the rabbit hole of learning how to use claude code to build a knowledge base or a go-to-market repository. last note unless you're applying for a big time saas that have over 20 reps, Clay is going to be overkill and most orgs are not going to be using it. So just learning Clay is going to really box you in. Clay is a database that has connectors to enrichments and also CRM integrations. All of that can now be done with claude code with the right api at a fraction of the cost and 20x the speed in natural language. I have people reaching out to me every day about how to do go-to-market in 2026 so I built this. Feel free to check it out. https://github.com/shawnla90/gtm-coding-agent