You can create a custom HubSpot-Clay integration using webhooks for on-demand enrichment:
Setup Process:
1. In Clay, click + Add at the bottom of your workbook
2. Search for Webhooks and click Monitor webhook
3. Copy the generated webhook URL
HubSpot Configuration:
Configure HubSpot to send records to your Clay webhook URL when reps click "Enrich now"
Workflow:
- Sales reps click "Enrich now" in HubSpot
- If contact meets criteria, webhook sends them to Clay
- Clay enriches with LinkedIn profiles, firmographics, etc.
- Updated data pushes back to HubSpot automatically
- Automated summary notifies rep when complete
Note: Native HubSpot integrations require Pro plans. On Explorer plans, use HubSpot's REST API with Clay's HTTP API and webhook features to replicate this functionality.
