Hey Caitlin! This is a common use case, and all sorts of interesting things you can do here. What would your sellers usually do to prepare for an event?
A few ideas we've seen working well:
Scraping floor plan/exhibitors, enriching + researching account/contact for targeted approaches at events
Scraping LinkedIn/social mentions for event attendance to build audiences for trade show attendance
Using Clay to build audiences for self-hosted or partner events - triangulating common connections through LinkedIn, or using an enrichment like the swarm, finding orgs with offices or people in the location, generating custom invites programmatically, using historical data like RSVP/attendance to recycle leads
When it comes to analysing the right events to attend, you could set up lightweight versions of whatever workbooks you set up for seller prep that monitor a menu of events over the course of a year to analyse their fit for Turing. Happy to jam on any ideas!