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Has Anyone Built a Deal or Opportunity Score Using Clay? Looking for Resources Focused on Opportunities Versus Leads

·May 27, 2026 07:33 PM·

QQ: has anyone build a deal/opportunity score with Clay? Trying to find resources more specific to opps vs leads.

2 comments

· Sorted by Oldest

Mary
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Yeah, I’ve seen teams build this in Clay more around opportunity signals than lead scoring, things like stage movement, engagement, buying intent, and champion activity usually work best. You can also layer in enrichment data to spot deal momentum or risk earlier. Are you trying to use it more for pipeline prioritization or close probability?
Troy A.
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thanks for the reply! close probability for sure