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Optimizing Multichannel Campaigns: Cold Email and LinkedIn Strategies

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Hey Friends! I would love to do good multichanel campaign, I have segregated list of leads in clay, setup campaign in instantly + campaing in heyreach. Wonder how to make proper flow to make sure that these campaigns working together smooth, not killing each other. How you do cold email + linkedin campaigns?

Optimizing Multichannel Campaigns: Cold Email and LinkedIn Strategies | Clay

6 comments

· Sorted by Oldest

Abdul S.
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I’ve tested multi-channel flows with Clay + Instantly + Heyreach what worked best was staggering touches so they don’t overlap for example, 1st touch on LinkedIn, 2nd via email, 3rd a LinkedIn follow-up this keeps response rates high while avoiding overlap. Have you tried structuring it this way?
Eryk L.
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Interestesting, and how to setup to make it like that?
Abdul S.
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Eryk L. Just DMed you with all the details...
Amit S.
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Best way to ensure smooth flow is to use a single tool that does multi-channel outreach.
Samantha N.
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SuperSend for a multichannel flow
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Sourabh
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Eryk — great question. A lot of teams run into that “channel collision” issue when email + LinkedIn aren’t sequenced right. A good approach is to set clear rules of engagement in Clay (e.g. only move a prospect to LinkedIn if no email reply after X days) and then use tags or triggers to avoid overlap. We’ve built multi-channel flows in Clay + Instantly + HeyReach for clients, so the outreach stays coordinated rather than competing. If you’d like, I can share a framework we use that keeps campaigns smooth without over-touching prospects. Best, Sourabh - GTM Expert (panopticanalytics.com)