Hey Friends! I would love to do good multichanel campaign, I have segregated list of leads in clay, setup campaign in instantly + campaing in heyreach. Wonder how to make proper flow to make sure that these campaigns working together smooth, not killing each other. How you do cold email + linkedin campaigns?
I’ve tested multi-channel flows with Clay + Instantly + Heyreach what worked best was staggering touches so they don’t overlap for example, 1st touch on LinkedIn, 2nd via email, 3rd a LinkedIn follow-up this keeps response rates high while avoiding overlap. Have you tried structuring it this way?
Interestesting, and how to setup to make it like that?
Best way to ensure smooth flow is to use a single tool that does multi-channel outreach.
Eryk — great question. A lot of teams run into that “channel collision” issue when email + LinkedIn aren’t sequenced right. A good approach is to set clear rules of engagement in Clay (e.g. only move a prospect to LinkedIn if no email reply after X days) and then use tags or triggers to avoid overlap. We’ve built multi-channel flows in Clay + Instantly + HeyReach for clients, so the outreach stays coordinated rather than competing. If you’d like, I can share a framework we use that keeps campaigns smooth without over-touching prospects. Best, Sourabh - GTM Expert (panopticanalytics.com)
