Looking for Tech Stack Insights for Startup System Integration

David R. · 2025-11-05 19:37:06.719581+00

Is anyone using a similar tech stack? I’m looking to avoid pitfalls I am working with an early stage startup and we’re in the process of consolidating their disparate systems into a single source of truth. These are the functions/tools we use • cold calling/apollo • list building/sales nav&clay • Meeting recording/ granola • Crm/attio • Linkedin DMs for warm intros/ kondo We’re hesitant to invest too much into clay and do too many workflows until we have everything integrated together. So far none of the systems speak together

Looking for Tech Stack Insights for Startup System Integration | Clay

8 comments

· Sorted by Oldest

Hunain F.
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You can fix this by connecting your tools through Make.com or Zapier both integrate perfectly with Clay Apollo Attio and LinkedIn tools like Kondo.
Hasnain R.
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That’s smart Clay can centralize data but doesn’t natively sync with all those tools, so you’ll need webhooks or Zapier to connect them until native integrations or Attio syncs are available.
Willy H.
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David R. -- what's your business? tools are great, but it's better too understand your motion and strategy before we throw tooling at it.
Willy H.
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and yes, the above are good things to consider.
David R.
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Thanks all. Willy H. good shout. I specifically'm fractional earlystage GTM generalist. My client is a vSoftware business that sells a commercial due diligence tool into management consultant firms that do commercial due diligence for private equity firms Pre-seed. Existing processes are slim. My main objective is fill top of funnel. In the process I'm trying to prepare the business to leave founder led sales and bring on specialists
👍🏼1
David R.
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Let me know what other context is relevant or helpful for you
Willy H.
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makes sense -- wanna jam?
Kabeer A.
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That’s a really solid early-stage GTM stack 👏. A few of us have run something similar, and the biggest pitfalls tend to come from data sync and ownership rather than tool choice. Here are a few lessons from experience:
Use Clay as your enrichment & orchestration layer, not your CRM. Keep Attio as the source of truth and pipe enriched data into it via API or CSV syncs.
Standardize IDs early (email, domain, or LinkedIn URL). That’s what’ll keep Apollo, Clay, and Attio aligned.
Avoid duplicating workflows across tools. Let Apollo handle cold calling and Clay handle sourcing — don’t try to overlap.
Document your flow. Early clarity on “who owns what data and where it lives” will save you a massive headache later when integrations get messy.
If you wire Clay → Attio with a simple automation, it can still give you clean, enriched contact info without risking duplicate systems.

Hunain F.
·
·
You can fix this by connecting your tools through Make.com or Zapier both integrate perfectly with Clay Apollo Attio and LinkedIn tools like Kondo.
Hasnain R.
·
·
That’s smart Clay can centralize data but doesn’t natively sync with all those tools, so you’ll need webhooks or Zapier to connect them until native integrations or Attio syncs are available.
Willy H.
·
·
David R. -- what's your business? tools are great, but it's better too understand your motion and strategy before we throw tooling at it.
Willy H.
·
·
and yes, the above are good things to consider.
David R.
·
·
Thanks all. Willy H. good shout. I specifically'm fractional earlystage GTM generalist. My client is a vSoftware business that sells a commercial due diligence tool into management consultant firms that do commercial due diligence for private equity firms Pre-seed. Existing processes are slim. My main objective is fill top of funnel. In the process I'm trying to prepare the business to leave founder led sales and bring on specialists
👍🏼1
David R.
·
·
Let me know what other context is relevant or helpful for you
Willy H.
·
·
makes sense -- wanna jam?
Kabeer A.
·
·
That’s a really solid early-stage GTM stack 👏. A few of us have run something similar, and the biggest pitfalls tend to come from data sync and ownership rather than tool choice. Here are a few lessons from experience:
Use Clay as your enrichment & orchestration layer, not your CRM. Keep Attio as the source of truth and pipe enriched data into it via API or CSV syncs.
Standardize IDs early (email, domain, or LinkedIn URL). That’s what’ll keep Apollo, Clay, and Attio aligned.
Avoid duplicating workflows across tools. Let Apollo handle cold calling and Clay handle sourcing — don’t try to overlap.
Document your flow. Early clarity on “who owns what data and where it lives” will save you a massive headache later when integrations get messy.
If you wire Clay → Attio with a simple automation, it can still give you clean, enriched contact info without risking duplicate systems.