Building Skills for Effective Lead Generation with Clay

Hi everyone, I’m David, based in Germany, and I work as a Founders Associate at a B2B SaaS startup. While my first 10 months were very product-focused (working closely with our technical founder), the last two months — and the months ahead — are mainly centered around lead gen and sales (working alongside our sales founder). We’ve been using Clay for a while for campaigns with Instantly and for building our outreach lists. Until now, I’ve mostly been operating from a “ready-made setup,” and I want to use the start of 2026 to build the skills to work with Clay independently and creatively — primarily with the goal of generating predictable leads through outbound outreach. I’m excited to connect and learn from everyone here, and I really appreciate any advice or help. I’ll be using the winter break to dive into Clay University. Cheers, David