Expert GTM Operator Sharing Successful Outbound Campaign Strategies

I’m Marielle Camba, a GTM Operator from the Philippines and Clay expert. I specialize in building data-driven outbound campaigns across SaaS, real estate, and professional services. My focus is on creating high-intent lead lists with Clay, layering enrichment, and running outbound sequences that consistently achieve 7–12% positive reply rates. ⸻ 📊 Campaigns I’ve Worked On LinkedIn Ads Agency • Approach: Scraped LinkedIn ads via Apify, filtered for B2B, and built messaging around wasted ad spend. • Result: Cut wasted spend by up to 60% while achieving 11%+ positive reply rates with marketing leaders. ⸻ AI Solution for Restaurants • Approach: Scraped SliceLife & ToastTab, enriched with Prospeo + reverse prompts to identify decision-makers. • Result: Reached prospects outside Apollo/LinkedIn, generating 8–10% reply rates from first-touch outreach. ⸻ Reputation Management for Law Firms • Approach: Segmented firms by review volume, scraped reviews via Apify, crafted tailored outreach per segment. • Result: Secured 12% reply rates and demos booked in under 2 weeks. ⸻ WhatsApp Booking Engine for Hotels • Approach: Scraped hotels via Apollo, directories, and Google Maps; personalized intros referencing OTA listings. • Result: Campaigns boosted direct booking interest, reducing reliance on OTAs. ⸻ AI Agent for Customer Engagement (SaaS Free Trials) • Approach: Scraped software directories (Product Hunt, GetApp, SourceForge, etc.), verified trial offers with prompts. • Result: Engaged SaaS founders with strong resonance around conversion and churn reduction. ⸻ Customer Acquisition & Retention Platform • Approach: Scraped SaaS directories, filtered for companies with heavy support headcount; focused messaging on churn and cancellation flows. • Result: Campaigns produced double-digit reply rates tied to measurable churn savings. ⸻ Outbound Enrichment (Email & Phone Waterfall) • Approach: Targeted companies with multiple/burner domains, enriched data from 15+ sources. • Result: Delivered 20–40% more verified contacts, powering outbound campaigns with 10%+ reply rates. ⸻ Wellness Apps • Approach: Scraped wellness studios (yoga, pilates, saunas) + App Store reviews; messaging tied to retention and UX. • Result: Achieved 7–9% reply rates, securing conversations with app founders managing 100k+ users. ⸻ Marketing Agency (SEO/Ads) • Approach: Scraped competitors + keywords (Store Leads, Similarweb), highlighted opportunities to outrank rivals. • Result: Campaigns positioned as ad ROI plays, driving quick traction and replies. ⸻ Vacation Rental Software • Approach: Scraped STR/vacation rentals across Discolike, Clay Lookalike Search, SerpAPI; targeted managers with cleaner scheduling and AI support. • Result: 9% reply rates and saved managers ~25 hours/month with automation. ⸻ M&A Advisory • Approach: Scraped local businesses, matched them with active buyers in target industries. • Result: Generated inbound curiosity around valuations and acquisitions. ⸻ Running multi-vertical outbound campaigns, leveraging advanced Clay workflows and enrichment stacks, and consistently driving 7–12% reply rates with clients across SaaS, real estate, hospitality, legal, and wellness sectors. Visit our website, if you need help with outbound: oneaway.io