Erica C. +1 to what Jonathan W. mentioned!
Even better, if you already have pre-made sequences based on industry in your SEP (E.g. Salesloft/Outreach, etc), a little tip could be to get AI to sort the company into one of your pre-defined industry, and reach out accordingly.
If not, a simple thing could be feeding this to your sales reps, so it gives them a 'warm account' to go after. But of course, ensure to score the account first and ensure it's qualified 🙂