Asher

More to come soon Lucas T. ! 😄

Lucas T. Definitely connect with Charles as he's the one organising Clay Related events! Tight community here and still a relatively small number of GTM engineers in Singapore, but always good to connect! 👍🏻

Jason W. Might have to dive into Pendo's API dcumentation, but I would imagine that you first have to find the type of object you want to push, and what data within those objects you want to push into Clay!

Philip F. Hmmm, one way to potentially automate even the manual downloading of the CSV, would be to use something like Manus AI (https://manus.im/app). Manus AI is pretty intelligent in the sense that you can give it instructions in natural language such as - "Head to {website}, which is a database of various swedish companies. Look for the 'revenue' filter, and change it to...Once everything is filtered correctly, download it as a CSV" If you want to further automate the upload of CSV into Clay, you might have to start looking into MCPs or using something like n8n which can get overly technical quickly 😅 But yeah, that is the way I can think of, since you can't set a database for Clay to search for.

Hey Philip F., you are actually right. Clay's Find People function essentially combines data from different data providers, and most of those data providers seem to have majority of the data in the US, not other regions. If I was you, I might do this instead:

Feel free to DM if you have any other questions!

Jason W. In addition to what was mentioned by Arpit C., if Pendo does have some kind of visitor identification capability, it's just about finding the API documentation that can send the data from Pendo into Clay. Generally speaking, this is how it will look like:

Again, the key thing is finding the right API to push the data from Pendo to Clay. Feel free to DM if you to discuss this further!

Erica C. +1 to what Jonathan W. mentioned! Even better, if you already have pre-made sequences based on industry in your SEP (E.g. Salesloft/Outreach, etc), a little tip could be to get AI to sort the company into one of your pre-defined industry, and reach out accordingly. If not, a simple thing could be feeding this to your sales reps, so it gives them a 'warm account' to go after. But of course, ensure to score the account first and ensure it's qualified 🙂

Claire C. Starting from one data point is a good start 🙂 I might even layer in segmenting by the sub-industries. E.g. "Here's what {titles} from {sub-industries} are saying" Might take time, but if there's a sub-industry that you have really strong set of content & case studies for already, might be great to experiment with it!

Claire C. Just sharing my two cents from my own previous experience in SaaS + my work with different clients now The funnel stages aside (E.g. Awareness, Consideration, Conversion, etc), I think the segmentation logic should be slightly simpler. It could be:

Because the fact is, it doesn't matter where this prospect is at the current funnel stage, because it will always be fuzzy. But if a message is relevant to the person's title, the type of industry, and the type of company, it doesn't matter where they are in the funnel. That message will always resonate, and that's a touchpoint that is memorable. And when it comes to signals, there are ones that you can definitely use. For example, when a prospect with an ideal title just started at one of your target company, that's a potential signal to use. However, the best signals are probably not the ones that are already built for the general public because everyone is using them. The best signal is probably one that takes time to understand your ideal client profile and from there build something custom based on unique data sets or bring things together to make it your own. (Jordan Crawford talks about this really well)

Loren P. Might want to check out either using icypeas.com's sales navigator export or using Clay's "Find people from external list", especially if it's a large export. Using PhantomBuster with your own cookies might result in temporary linkedin ban if not careful. But for one time use, it should be fine!