Hey everyone 👋
Quick question around franchise detection at scale inside Clay.
We’re building a GTM motion specifically targeting franchisors (not franchisees, not corporate multi-location chains). The issue is that most data providers don’t have “franchise” as a structured field, obviously.
What’s the cleanest way to reliably identify franchisors inside Clay?
Right now I’m considering:
• AI column + Google queries like “{{company_name}} franchise”
• Checking for /franchise, /franchising, /franchise-opportunities URL patterns
• Keyword detection from website enrichment
• Cross-referencing franchise directories
• DiscoLike Lookalikes
Main questions:
1) Has anyone built a scalable logic for this already?
2) Is there a provider in Clay that exposes franchise signals I might be missing?
3) How would you structure this to minimize false positives (corporate chains, dealer networks, affiliates)?
Goal is high precision, not just “multi-location businesses”.
Would love to hear how you’d architect this.
