hey all, for those doing any kind of signal-based work, I’ve got two very simple (and probably slightly annoying given they’re asked all the time) questions:
1. What signals have been working well for you (or your clients) recently to drive opportunities for new sales conversations/ outbound SDR pipeline?
2. What resource centres would you recommend with step-by-step guidance on Clay plays that are worth replicating?
I’m asking because some signals seem to be becoming overcrowded (e.g., job changes) and I’m wondering whether they’ve lost some effectiveness recently and are better avoided. Obviously, a lot depends on execution, but I’d like to understand the broader trend.
