Hey! 👋 Yeah, performance marketers can be a tricky ICP since many operate as freelancers or agency-side without strong LinkedIn activity. What’s worked for us: focus on signal-based targeting — e.g., brands scaling ad spend, hiring media buyers, or launching new stores. You can find those signals via Clay (job posts, Meta Ad Library spend, store traffic). Then, use personalized cold email that references their ad creative or ROAS metrics. Happy to swap notes or share a few campaign angles that worked!