Looking for an insight and can possibly turn it into an opportunity.. Any success case/scenarios in reachout to performance marketers as ICP in US (ecom & marketing agencies)? I see their Linkedin presence is too low or email channel is not effective. Would love to have a chat:) Kindest Hari https://www.linkedin.com/in/harikmurthy/
Hey Hari sounds interesting! Would love to hear what you’ve learned and share a few of my own experiences. Let’s chat.
Do you have any calendar link so i could find a time to speak with you?
Hey hari — it’s usually hard to target these folks when you’re selling them outbound services, but for the tool you’re trying to reach them for, CustomerLabs, it’s actually a good fit. 🙂 Marketing agencies are pretty active on LinkedIn, and I’ve had good success targeting them. Can we connect on this? Hari
Hey! 👋 Yeah, performance marketers can be a tricky ICP since many operate as freelancers or agency-side without strong LinkedIn activity. What’s worked for us: focus on signal-based targeting — e.g., brands scaling ad spend, hiring media buyers, or launching new stores. You can find those signals via Clay (job posts, Meta Ad Library spend, store traffic). Then, use personalized cold email that references their ad creative or ROAS metrics. Happy to swap notes or share a few campaign angles that worked!
