How Moving from Webflow to an AI-Powered Code Stack Transformed Our Marketing and GTM Strategy

hi all, I wrote about moving our entire marketing site off Webflow onto a code-based stack run almost entirely through Claude Code, and what it has unlocked for a marketing and sales. The biggest unlock was customization for GTM. Spinning up ABM pages for specific target accounts, hyper-targeted industry pages, and competitor displacement pages, in any language, at blazing speed. No new vendors or waiting on a sprint. That kind of tailored landing page used to be a mini-project but now it's an afternoon. Another big unlock was the system of Claude Code skills we built for recurring jobs: adding a blog post, spinning up a comparison page, running the SEO validation, internal-linking, etc. There's a how-to section in the piece for anyone who wants to try this themselves - https://thegtmengineer.substack.com/p/how-one-person-ships-marketing-pages Eventually every company will shift to an AI-first web stack; it's just a matter of when. For competitive GTM teams, the old stack means leaving speed and freedom on the table. If that's you, think about making this move now. hope you enjoy reading!