The Evolution of LeadGen: AI, Automation, and Consulting Approaches

Hey everyone! I’m interested in hearing from those who either work at or own an agency. How has the LeadGen as a Service business evolved with AI and automation tools like Clay? Specifically, I’d love to know if you’re also implementing Clay automations directly into your clients’ sales teams, helping them scale their outreach in-house. Essentially, I’m curious about the shift towards more of a consulting approach versus the traditional LeadGen model. What have been the pros and cons in your experience? I’m eager to hear your thoughts! :)