Hey everyone! I’d love to get your perspective on a topic that came up in a recent call. I was speaking with someone who works primarily with HubSpot, while most of my experience is on Salesforce. Their point was: “HubSpot already provides native data enrichment for contacts and companies, plus intent signals… so doesn’t Clay become somewhat redundant?” 🤔 I found that a really fair question — especially as CRM platforms continue to expand their native enrichment features. I’m curious to hear from those who are deeper experts: 👉 Which Clay capabilities do you find most undeniably valuable — the ones that even a modern CRM can’t really replace? Examples, hot takes, or even disagreements welcome — I’d really love to open the debate and learn from your use cases. Thanks in advance! 🙌
In a nutshell I'd say Clay gives you more flexibility versus what CRMs offer out of the box, allowing for more nuanced workflows
Do you think it to be enough to justify the costs ?
I’d be glad to find top examples that display Clay’s indisputable value.
I think it depends on a bunch of factors, but if a business can get more value out of nuanced workflows then it is! I believe in a competitive space, there is an advantage to be found versus companies using basic enrichment/signals. Clay gives you the means to specialize/optimize easily, whereas native CRM features are more likely to be rigid.
My take is that Clay enables creativity like none other – it's like a canvas you can paint on which is incredibly valuable for certain types of people, aka, builders!
