Hey guys, any GTM engineer here (agency or freelance) that found a working solution to deliver prospects with real buying intent to your clients so they can't argue about meetings wasting their time?
AI isn't a magic predictive box, it can use context to make reasonable assumptions but that's about it. Delivering warm prospects is a function of a response based campaign - if you are able to generate positive responses via advertising or direct marketing, you’ll be able to deliver prospects with buying intent.
Some clients are just bad, and can't be reasoned with. Some aren't willing to accept that the problem is on them, not on you. That being said, if you want to keep the client the checklist I'd go through is 1) try adjusting list building upfront 2) offer to continue past the first positive reply, and own more of the process to the booked meeting (if you aren't already), let's you kick out more bad leads if there are any. 3) you could try changing the CTA to offer information and then follow up after providing that value to book a call. Could be better qualified if you put some more upfront hoops / value first
thanks Michael S.!
Adam D. someone sends an email saying "our tool will get you 10 meetings a week guaranteed by pairing you up with influencers" the person seeing it gets excited, books a meeting, only to find out that the tool is really just a 'glorified' email marketing platform and you have to basically of all the work. Than they realize that the 'offer' in the email was just clickbait.
