Hey great question! What you’re describing is basically the “holy grail” Clay workflow: automated outbound from discovery → enrichment → outreach. The high-level flow looks like this:
- 1.
- 2.
Use Clay’s Find Companies or import from LinkedIn / Apollo / Google Maps based on your ICP filters.
- 3.
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Add data like industry, employee size, tech stack, funding, etc. (helps with personalization).
- 5.
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Use Find People (with title filters like “Head of Marketing” or “VP Sales”) linked to the company domain.
- 7.
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Run the Work Email waterfall to find accurate, validated contact emails.
- 9.
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Use Claygent or custom AI prompts to generate one-liners, intros, or first-touch messages based on the company site or recent signals.
- 11.
Send emails automatically:
- 12.
Push the enriched + personalized leads into your sequencer (Instantly, Smartlead, or HubSpot).
If you want, search “Full outbound workflow” in Clay University or check out the Outbound GTM Starter Template in your dashboard it’s prebuilt and covers all 6 steps.
