Clay is a universe of possibilities, and creativity multiplies the number of problems we can solve in completely new ways. 
Creativity is an important tool to generate insights and build solutions that go beyond the obvious. In this post, I share the steps I use to bring creativity into problem-solving and strategy. I also highlight a great example from Canva in #Brazil, where they used creativity to create fictional companies based on what celebrities are known for, and later revealed that all the branding and content had been made using Canva. (Linkedin post)
