I apologize, but I don't have specific book recommendations for behavioral science in performance marketing campaigns. However, we can provide information on behavioral analytics, which is closely related to behavioral science in marketing.
Behavioral analytics involves analyzing user behavior data to understand how people interact with products or services. This can be valuable for performance marketing campaigns. Key aspects of behavioral analytics include implementing it successfully and identifying important metrics.
To learn more about applying behavioral science principles to marketing, you might want to explore resources on behavioral analytics, user experience, and how these concepts can be integrated into marketing strategies.
What specific aspects of behavioral science in marketing are you most interested in learning about?
