Rohaan Kaul

Behavioral science, the psychological art of shaping customer behavior and getting the best outcomes for your campaigns. 3 book recommendations for people who want to learn this secret science that can be leveraged in performance marketing campaigns https://www.instagram.com/reel/DG2tFZNOreS/?igsh=aHB1dmFvNWNtNDh0

Now that we are talking about AI, I see an emergent need for behavior science in marketing. Something I have been reading about for years and started to dish out some content around it since it has become incredibly relevant. Introducing Behavior science models that have been used in the past for campaigns https://www.instagram.com/reel/DGxCjJePuCl/?igsh=N2g5end3cXdleXNy

Hello everyone. My brief introduction and what I do is in this reel https://www.instagram.com/reel/DGfqH1jiDOe/?igsh=MXZ3MzV4cWJ1Nmd0NQ== Please drop your comments and likes on the reel. Thanks and immense gratitude 🙏 🙏

🌎 Location: Bangalore/Sydney 👩🏻‍🎨 Company / Role: zavops.com / CoFounder 🌟 About me: I am the CoFounder of Zavops, an online platform built to hire fractional digital marketing experts on demand. We structure teams to best suit your ongoing needs with a combination of vetted fractional digital experts, so that you can have an all star marketing team on subscription delivering you results day in and out. 🔍 Background: B2B Marketing, ABM and Martech Clay Goals: Building a workforce of Clay experts that can be deployed on demand in client marketing teams 🌟 Fun Facts: Talk to me about behavior science and I will go on and on about it 🔥 Burning question: Why do marketers write job descriptions which say digital marketing expert required who needs to know atleast 4 different digital skills and 1 coding language?