Leveraging Sales and Marketing Synergy with Clay Tool

There is a saying, knowledge is understanding a tomato is a fruit, wisdom is knowing not to add a tomato to a fruit salad. With 25+ years in sales and marketing, with successful exits along the way, knowledge is knowing that sales & marketing are very different functions and forever compete, wisdom is know how to leverage complementary attributes. Built a test table, which is now being deployed - marketing drive form submissions, using Clay, those submissions are enriched for sales to qualify. Clay acts as a bridge between the functions - https://www.loom.com/share/a12a3362af944e7db885f82d1c44e0de?sid=b8c80d42-6063-4c49-ad24-1a8a9477700c