Introducing Clay's Website Intent: Enhance Visitor Tracking!

Tanvi (Clay) · 2025-07-24 17:29:32.190422+00

|:fire: 7 months ago, a by went viral, sharing 's growth play for de-anonymizing website visitors and creating custom landing pages. SO many requests came in, asking to track this intent directly in Clay. So we listened :relaxed: *Coming soon*: 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗜𝗻𝘁𝗲𝗻𝘁 – Clay's newest signal that lets you: :heavy_check_mark: Identify anonymous companies visiting your site :heavy_check_mark: Trigger automated workflows based on their behavior :heavy_check_mark: Build the entire viral growth play (and more) natively in Clay Winning GTM strategies have 3 key parts: --- the right data ------ at the right time --------- and the ability to act on it quickly You can control all of these parts in Clay. :point_right:Join the waitlist: cc

Tanvi (Clay)

July 24, 2025

Reading time: 1 minute

@here |🔥 7 months ago, a post by Patrick Spychalski went viral, sharing Clay's growth play for de-anonymizing website visitors and creating custom landing pages. SO many requests came in, asking to track this intent directly in Clay. So we listened ☺️ Coming soon: 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗜𝗻𝘁𝗲𝗻𝘁 – Clay's newest signal that lets you: ✔️ Identify anonymous companies visiting your site ✔️ Trigger automated workflows based on their behavior ✔️ Build the entire viral growth play (and more) natively in Clay Winning GTM strategies have 3 key parts: --- the right data ------ at the right time --------- and the ability to act on it quickly You can control all of these parts in Clay. 👉Join the waitlist: https://www.clay.com/website-intent cc Abbie Kouzmanoff

🔥24

13 comments

· Sorted by Oldest

Sander
·
·
Jan Abeel , Ruben Vleurick
2
Cos
·
·
Just wondering: this works properly in EU?
Tanvi (Clay)
·
·
Cos Yes, this works in the EU and all regions! No variance by geo
1
Stephen Bates
·
·
when will it be ready?
Maximilian Jagiello
·
·
Please Please Please make this also work GDPR compliant and backed with EU IP data
Maximilian Jagiello
·
·
Tanvi (Clay) is there a date when this will be released?
Nik Garza
·
·
Just to ensure I got this correct, it won’t be contact-level, only company level?
Tanvi (Clay)
·
·
Nik Garza yes this is only company level! We’re focusing on company level web intent right now because there is more coverage and higher data quality compared to contact-level. Once you know a company is interested, you can run a find people search to find the appropriate decisionmaker at the company and then target them. We’ve heard from customers that sometimes the economic buyer may not be the web visitor as well.
Tanvi (Clay)
·
·
Maximilian Jagiello this is currently in closed beta! Will be fully released to high tier pro customers and above this fall
Kanika Choudhary
·
·
Tanvi (Clay) What does high tier pro customer mean? Not the normal pro users? And would there be any ways for an explorer to simply get this module? Really excited about this feature tbh.
Shakthi (Clay in Customer Success)
·
·
how does it benchmark with RB2B?
Connor Mahony
·
·
Is there any plan to release this for contact-level de-anonymization for non-EU visitors?
Maximilian Jagiello
·
·
Tanvi (Clay) Please consider integrating Leadfeeder/Leadinfo IP Databases, they are by far far the most valuable and precise ones in the DACH area