A lot of my clients and revenue leaders I work with are getting stuck on the same question:
“Do I hire RevOps next, or a GTM Engineer?”
I’m very bullish on the ceiling of GTM Engineering (especially with Clay at the center), but once you look at 1,000+ job descriptions + the State of GTME report, you see that the median role still looks a lot like a RevOps specialists with a focus more on automation and outbound.
In my latest newsletter I breakdown:
What GTMEs are actually being asked to do in the market (backed by data)
How young the function still is (and why that’s a strength and a risk)
A simple sequence to decide when you need fractional RevOps first vs when you’re truly GTME-ready
If you’re actively debating your next hire and want a neutral second opinion, happy to give you a quick “RevOps vs GTME readiness” take in DMs.
I’d genuinely love GTM Engineer POVs on where you think I’m wrong, or examples where you did go in before RevOps and it worked. That’s the nuance founders don’t see on LinkedIn and a big piece of the puzzle for bringing in the right people at the right time!
https://www.linkedin.com/pulse/gtm-engineers-smarter-revops-theyre-built-top-brett-hovanec-a9orc/
