Marc Stu I have to say that this is very misleading. Most of what is in the 'ARO Blueprint' is TOFU based. Which makes sense for GTM engineers and enablement roles, but don't qualify this as RevOps prep when its really not. This is looking at the GTM process from a very specific 'Lead Funnel' angle, and doesn't account for literally everything else in the GTM engine— Win/loss analysis, churn, Account Management processes, Segmentation, Account Planning/Reviews, Territory Design, etc.
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