Something you could do is trigger a personalized landing page creation for the company as an intermediate step between visitor detection and retargeting.
We just started brainstorming this today. Incident.io is doing the personalization piece automated in Clay. Hereβs a clip of their CMO describing it
Does anyone have experience de-anonymizing product users? Seems like the match rater should be above 30-35% (that's RB2B and Vector's claimed rate for just regular website visitors).
I'm curious if:
1.
Anyone has a vendor they like for this use-case
2.
Has an idea what benchmark/industry standard rate we can use for our evaluations