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Seeking Recommendations for De-Anonymizing Product Users | Clay

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Discuss Anything

Seeking Recommendations for De-Anonymizing Product Users

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Does anyone have experience de-anonymizing product users? Seems like the match rater should be above 30-35% (that's RB2B and Vector's claimed rate for just regular website visitors). I'm curious if:

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Anyone has a vendor they like for this use-case
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Has an idea what benchmark/industry standard rate we can use for our evaluations

8 comments

· Sorted by Oldest

Rohail k.
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Yes, tools like RB2B and Vectors typically claim 30–35% match rates for anonymous traffic. For product users who are more engaged, you might expect slightly higher.
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Jacek M.
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im testing rb2b/vector/instantly trio in a few places- based on what ive seen the results are within range as per this Lift calc below- note-many don't overlap. i always recommend at least three at any time- b2b inbound use cases.
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Jacek M.
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warmly and clearbit are reported decent too but havent ran in wild at scale yet-
Liam G.
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Have you used them for product signups/usage or just website visits?
Jacek M.
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dark funnel use case
Henley W.
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Jacek M. how do you determine if a match is accurate?
Jacek M.
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sampling data and back testing as it progress through funnel is only way. not perfect science. opportunities here for someone to solve this
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Milan K.
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Recently I tried this tool vison.ai which provides more data than RB2B and It matches with the people who fill the foms, even for geographies outside US. For product signup/usage is a good idea to try, but if someone already signed up to your tool you have their email id and from it you can back trace their data.