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Ads and Retargeting Strategies Using Clay for Salesforce Accounts | Clay

Discuss Anything

Ads and Retargeting Strategies Using Clay for Salesforce Accounts

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How are people doing ads/retargeting with Clay? For use-cases like: website visitor detected, add that person and other personas into google ads, with X dollars spend based on the Account Fit in Salesforce (eg: High Fit = $100 in spend, Medium Fit = $50 in spend, Low Fit = $10 in spend).

5 comments

· Sorted by Oldest

Divya P.
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Best use case here would be to enrich those users on Clay find intent signals and setup an email sequence
Divya P.
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You’ll end up spending less $$ and targeting them directly
Liam G.
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Something you could do is trigger a personalized landing page creation for the company as an intermediate step between visitor detection and retargeting. We just started brainstorming this today. Incident.io is doing the personalization piece automated in Clay. Here’s a clip of their CMO describing it
Marco P.
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it’s likely not the most cost efficient way of doing it but you could do it with HubSpot (Marketing Hub Professional or Enterprise) you can enrich the website visitors in Clay to get the data Google needs to create the audience - likely full name, email, company name and domain. And there’s likely a min. size of the audience Google needs, which seems to be 1000 people. then you can push every row in the Clay table to a Hubspot list. I would recommend a static list and wait for the Clay table to have at least 3000 people so you’re sure that Google will be able to match 1 out of 3 to their records and create an ads audience of at least 1000 people. Finally you can use the Hubspot list to create a Google ads audience (Ads Audience sync feature)
Arpit C.
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Love the use case Brendan S. !