Rohaan N.
We're a B2B IT company and our signals lean away from LinkedIn and more into timing and intent.
Website visitor identification is the big one. If someone's on our site reading specific service pages, we enrich the company, find the decision maker, and tailor the message based on what they looked at.
Beyond that, job changes into IT decision-making roles, job adverts that suggest scaling or tech gaps, and news signals like funding, new offices, or acquisitions. Anything that suggests infrastructure decisions are being made.
Basically personalising around what's happening in the business right now rather than what someone posted online months ago. We're still developing ideas but that's the direction.
