Optimize Lead Distribution and A/B Testing with Clay's New Integration

Recently, Clay released an awesome new free native integration that is intended to make it fair for SDR teams of 2+ to “evenly distribute” and tag leads called “Distribute Leads Round-Robin” Another use case I found it to be very effective, is to use it to do your A/B split testing! For those (like myself) where you are writing the entire copy within Clay and sending it to your email sequencer of choice, this will save you tons of tokens and thus saving you $$ for variants that may not be used. Here’s how you can do it for yourself: 1️⃣ - Add the “Distribute Leads Round-Robin” integration to your current table, and add the variants you wish. 2️⃣ - Bring up your AI LLM of choice (in this case, I used Claude Sonnet 3.5 for its awesome copywriting skills) 3️⃣ - In the conditional formula, use the AI formula generator and input “run only if /select your variant result contains “variant 1” 4️⃣ - Repeat #3 except for “variant 2" For those who process copious amounts of AI tokens, your bank account will thank you. 🦾 https://youtu.be/XPOF5RwrEsQ