How I Generated 85 Leads for Money20/20 in Just Two Weeks

I’ve generated 85 leads in two weeks for Money20/20 using only cold email and LinkedIn outreach. https://www.linkedin.com/posts/aamirbajwa_ive-generated-85-leads-in-two-weeks-for-act[…]815810498561-5pUj?utm_source=share&utm_medium=member_desktop The goal was to book meetings with marketing and product leaders from tech companies selling to banks and credit unions. Here’s how I did it: 1. Finding Prospects: First, I identified prospects likely to attend Money20/20. I found a PDF on the M20/20 site listing attending companies Companies Attending M20/20, ran it through AI to create a clean list, and used Clay to get domains, LinkedIn URLs, etc. To find additional companies, I filtered followers of the Money20/20 LinkedIn page by ICP criteria like job titles and industry and then gathered their details. I also asked my client for a list of their most ideal companies. Once I had those, I ran Ocean.io’s enrichment with specific filters to find lookalike companies. 2. Filtering Out the Bad Fits: To filter out non-target companies (banks, credit unions, etc.), I used OpenAI prompts to read LinkedIn descriptions and return “Yes” or “No” answers. Another prompt identified if companies were B2B or B2C. Using Claygent, I extracted two key details: - Do they sell to banks/credit unions? (Yes/No) - What specific product/service do they sell? (Not just random information, but precise details pulled from their website) This ensured there were no bad-fit companies in the list. 3. Enriching Data: Once I confirmed these companies matched my client’s requirements, I used Clay’s “find contacts at companies” enrichment and Apollo.io to gather contact details. I then found their emails through Clay’s work email waterfall enrichment and validated each email separately through BounceBan via HTTP API. 4. Outreach: All leads were added to Smartlead for cold emails and HeyReach for LinkedIn outreach via Clay’s native integration. The copy was simple—no heavy personalization, no crazy offer. Just a genuine email from a real person who wants to meet at M2020. Against the usual advice of not using personal domains, my client wanted to use their main work emails (active for over seven years), so we set up three of their main work emails (Google Workspace), scaling up to 150 emails/day per inbox. Not a single follow-up email was sent, as I wanted to use all our firepower on reaching out to new prospects. We got these results because we targeted the right people at the right time, like the only hot dog stand outside a stadium full of a hungry crowd. While everyone else was trying to sell in person, we were quietly booking meetings using cold emails and LinkedIn outreach.