First GTM Automation Project with Clay 101 Course Completion
Hey Clay community! 👋 Just got done with the Clay 101 course and took a shot at my first GTM automation. Do share your inputs! **What I built:** LinkedIn lead enrichment → company data → AI personalisation → lead scoring → HubSpot CRM integration (FETE implementation) **The flow:** - Started with LinkedIn URLs of target prospects (Handpicked VPs , Heads of Sales of SaaS startups in India - my target ICP) - Enriched with person + company data - Custom scoring based on title + company size + location + founded in Year (0-10 scale) - GPT-generated personalised openers for each prospect - Pushed to HubSpot with custom properties **Questions:**
- 1.
What could I have done better?
- 2.
I straight up asked gemini to give me a project and went along with it. So how relevant is this workflow in the industry?
- 3.
Any ideas on what I should try next? Solving actual problems would be best way to practice!
Table link (template view): [https://app.clay.com/shared-table/share_0taaso8TpXFrmwN7UQg] Context: Transitioning from Key Account Management to GTM engineering. This is practice project #1. Thanks in advance! 🙏