For one of my clients I recently setup some creative clay tables that feed into outbound emails for a 3d web design software company.
Currently at a 5% reply rate and of this 87% positive reply who want to meet. The client is super happy because we are indexing more on trying to meet with qualified ICP people, not indexing on just replies or meetings.
How did you filter for the target list? What about them makes a compelling and relevant fit?
What’s the offer? Why do you believe it’s not performing?
I use AI / Clay to narrow down an ocean full of prospects to small ponds of people in a situation that is relevant to my clients offering, and then help them create a free offer that the recipient may otherwise pay for, and eliminate all friction points and hidden objections why they wouldn’t take us up on it.
Will personalize if it’s useful to the offer or to do a pattern disrupt.
Focus on the target list and offer, and always monitor your inbox deliverability health status.
