Hey John F. yes, I’ve done custom clay - salesforce webhook setups without using the native integration. you’re right, it typically involves an apex endpoint in salesforce to handle incoming data.. scope depends on the fields and logic needed, but for a straightforward data push with mapping you’re usually looking at 4–8 hours of work
If you want, I can outline the exact SOW and timeline based on your use case what kind of data are you planning to send from clay?