Optimizing Outbound Campaigns: Sequencing and Timing Strategy
I’m mapping out different outbound campaigns and want to sanity-check the sequencing and timing. Here’s the structure I’m considering: • General campaigns (core 70%) – broad outreach across B2B SaaS + high-ticket ad agencies. Includes scraping, tech-stack checks, company research, and a strong offer. • Job-hiring campaigns – triggered when companies hire SDR/BDR/RevOps roles. • Recently funded campaigns – sourced from YC lists, Crunchbase, etc. • Ad-spend increase campaigns – for agencies showing growth signals. • Engaged-lead campaigns – re-engaging warm leads later. • ABM campaigns – targeting specific high-value companies (funded/growing). Question: How do you typically sequence these types of campaigns throughout the year? Which ones would you start first, and which do you time strategically (e.g., around funding cycles, hiring waves, Q1/Q4, etc.)?
