Effective Website Visitor Follow-Up Flow to Drive Revenue Growth

Curious to know what's your website visitor follow up flow? Here’s mine: 1️⃣ Score the person – Are they an ICP or just a salesperson trying to pitch me? If their title is 'Account Executive,' they’re off-target. If they’re a decision-maker—they’re in. 2️⃣ Score the account – Right industry? Right company size? If yes, they’re in. 3️⃣ Take action – ✔️ Connect on LinkedIn, invite them to a roundtable, or send a creative asset. ✔️ Find more ICPs at the company and reach out. Final step: Offer both groups a direct path to a sales call. Curious—what’s your web visitor follow-up process?