How I’m Using Attio and Claude AI to Scale Outbound Sales with Deep Prospect Research and Automated Outreach

(Reposted by Clay) The @attio MCP in @claudeai is absolutely fantastic. What a great way to scale GTM/outbound efforts whilst keeping the human touch ! How I’m using it as of now: - I give it a lead that I hand selected (usually image, and or copy paste of a page of info) - I have a Claude project with instructions on how to process this info inside Attio (Create record, company, notes etc..) - Claude does deep research on the prospect to find everything about them and all associated URLs....it’s fantastic at doing this & finds info i didn’t even know was available..... - I know have the full record in Attio + a 1 page deep research on the prospect so they can be contacted accordingly - Now, using the Attio chat interface inside of Attio you can get their LLM to draft an email for you as well if you wanted using all that context or just write it yourself... There’s many more things i plan to add to make this a complete system. Some things I will be adding: - in-depth enrichment using tools like @clay etc -Ad intel tracker- all the ads they’re running & type of ads - Agent emails - AI agents with their own emails to have conversations with prospects & schedule them in + more. I posted this here: https://x.com/DrifLotfi/status/2026413255954997390