Hey Cedric B. congrats on the new role! that sounds like a great challenge and opportunity.
i’ve seen clay used in similar setups for indirect sales models like yours - especially for mapping distribution networks, tracking store-level presence, and analyzing market coverage across retail partners. For example, some teams use clay to:
enrich DIY store lists with location and category data
track which stores carry which products (via web data or APIs)
build dashboards for regional performance or potential coverage gaps
it’s a bit different from traditional B2B prospecting, but clay flexibility makes it great for operational or channel intelligence too
happy to share some examples or brainstorm how you could structure it for your manufacturing/distribution setup if that’s useful no pressure, just sharing ideas.
