Effective Executive Outreach Strategy for Q4 Success
Just wanted to share something I’m building with a client that you can implement to kick off Q4 quickly and effectively: executive outreach (LinkedIn 1st connections). Especially if you’re working with mid to large market companies, the executive team likely has a big LinkedIn network, and there’s a huge difference between a message sent by a COO and one from a junior SDR. There are some challenges too:
You have to qualify or disqualify people in your ICP
Executives don’t have time to manage the inbox or prospect
You have to exclude clients, named accounts, and open opportunities
Make sure not to contact people twice (contacts connected to multiple executives)
Here’s how we are running this: 1) Download all LinkedIn connections of the executives. We just need name, surname, company name, and LinkedIn URL as inputs. 2) Create a Clay table and connect it to SFDC. Enrich the LinkedIn profile, get emails, geography, company size, and job title. Segment into tiers if needed. 3) Connect the CRM to Clay. Look up named accounts, clients, and open opportunities. Disqualify these contacts from campaigns. De-duplicate all LinkedIn URLs to ensure people are not contacted more than once. 3) Have executives record a couple of videos and use tools like Vidyard to create 1-to-many personalised videos where the executive starts the video by saying the name of the prospect. 4) Use Heyreach to connect the executives’ LinkedIn accounts safely and send personalised sequences to their 1st-degree LinkedIn connections. Then have one SDR manage all inboxes through Heyreach, set meetings, and cold call while saying they work with executive X.
