Hey all, i have a clay question, would appreciate if anyone knows how to do what i'm trying to achieve: Context: I'm testing clay out to see if its the right prospecting tool for my team. We are a team of 8 partnership managers that need to prospect across different partner types. So far it's been great for targeting agencies, service providers and B2B companies overall but I'm hitting a roadblock when using it to source influencers, bloggers, youtubers, and course creators. Question: Is that a good way to go about finding these type of poeple/companies in clay? if so how? so far I've used the lookalike ai feature but its been pretty bad. Sub question: Is there another, better way to achieve what i'm trying to do?
Hey! We’ve run into similar issues when trying to find influencers, creators, and bloggers using Clay. The Lookalike AI is better suited for B2B and agency-style enrichment, so it doesn’t perform as well in more “creator economy” use cases. What’s worked for us:
Start with Instagram/Twitter/YouTube handles: Use Clay’s enrichment to find email + engagement metrics if you have initial profiles.
Use Apollo or LinkedIn data to find people with titles like “Content Creator”, “YouTuber”, or “Course Instructor”, then enrich in Clay.
Combine with platforms like SparkToro or Modash for better influencer discovery, then bring that data into Clay for automation and outreach.
Also happy to jump on a quick call if you’d like to walk through some setups we’ve tested for creator prospecting! Best, Sourabh – GTM Expert (panopticanalytics.com)
