Formatting Emails for Readability: Tips for Clay and Lemlist

·Apr 07, 2025 02:48 PM·

I'm generating an email in Clay using AI and exporting it to Lemlist. When I preview the email in Lemlist, the text appears all bunched together. I'd like to format it in a more readable way, with proper spacing and paragraph breaks. How can I do that?

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· Sorted by Oldest

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To format your email in Clay with proper spacing and paragraph breaks for Lemlist, you can use HTML tags. Here's how: 1. Use   tags for line breaks. 2. Use  tags for paragraphs. For example:
 Dear Customer, Thank you for your purchase. We hope you enjoy your new product.
You can add these tags using ChatGPT enrichment or a formula in Clay. After formatting, re-link the result in your Lemlist enrichment and re-export. Remember to activate the HTML editor in Lemlist to review and edit the formatting. If you need further assistance, please request to talk to a person in this chat.
Sources: Message drafting overview | Documentation | Clay University FAQ: How can I format my text with line breaks and paragraphs before sending it to my email sequencer?
Nico D.
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how Can I ref links using HTML tags
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To reference links using HTML tags, you can use the <a> tag. Here's the format: <a href="URL"> Link text</a> For example: <a href="<https://www.clay.com%22%3EVisit|https://www.clay.com"> Visit> Clay's website</a> This will create a clickable link in your email. Remember to use the full URL, including "https://", to ensure the link works correctly. If you need more help with HTML formatting in your emails, feel free to ask for additional guidance.
Source: Nicholas J. | Clay
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