Identifying CRM Tools Used by Prospects with Clay Integration

·Jul 29, 2025 04:38 PM·

Hey all I have clay questions, is there a way using clay and third party integration to identify what crm tools prospect might be using? I want to leverage scorning to qualify leads based on the tools they use but I bet it’s hard to identify that right? Some example is to identify users that use Airtable

4 comments

· Sorted by Oldest

Vinit
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Technology lookup.... Use Clay's inbuilt enrichment, Apollo filter or Builtwith data
Kazuki O.
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Other alternatives than Builtwith? I tried Apollo but wasn’t accurate
Vinit
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Builtwith is best followed by Apollo
Abdul S.
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Hey Kazuki O. You can use tools like BuiltWith or Wappalyzer (via API or Zapier) with Clay to detect CRMs like Airtable then just score leads in Clay based on tech used

Vinit
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·
Technology lookup.... Use Clay's inbuilt enrichment, Apollo filter or Builtwith data
Kazuki O.
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·
Other alternatives than Builtwith? I tried Apollo but wasn’t accurate
Vinit
·
·
Builtwith is best followed by Apollo
Abdul S.
·
·
Hey Kazuki O. You can use tools like BuiltWith or Wappalyzer (via API or Zapier) with Clay to detect CRMs like Airtable then just score leads in Clay based on tech used