Clay and Synter Integration: Build and Activate Audiences for Multi-Platform Ads

Sync a list of emails, company names, or domains to any ad platform as a matched audience (Google Customer Match, Meta Custom Audiences, LinkedIn Matched Audiences, Reddit)

Launch campaigns targeting those audiences with budget and creative you define in the prompt

Pull ad performance metrics back into Clay columns

List, pause, or update budgets on active campaigns across platforms

Use Synter to sync these emails to a LinkedIn matched audience called "Clay ABM List - Q1": {Email column}

Sync to multiple platforms at once:

Sync the emails in this table to both Google Customer Match and LinkedIn as "Clay Enterprise Q1"

Launch a campaign against a synced audience:

Use Synter to create a LinkedIn Sponsored Content campaign called "ABM - Enterprise" targeting "Clay ABM List - Q1" with a $50/day budget

Pull ad metrics into a Clay column:

Use Synter to pull Google Ads performance for the last 30 days. Return spend, clicks, and conversions.

LinkedIn is the only platform that supports company-name and domain matching, which makes it useful for ABM lists where you have account names but not contact-level emails.

ABM: Build a target account list in Clay with firmographics and intent signals. Sync company names to LinkedIn for Sponsored Content. Sync emails to Google Customer Match. Run coordinated ads across both platforms against the same accounts your SDRs are working.

Retarget unconverted inbound: Pull leads from your CRM who filled out a form but did not convert. Enrich in Clay to fill gaps. Sync to Meta and Google as custom audiences. Serve them case study ads to bring them back.

Suppress closed-won: Sync closed-won accounts from CRM into Clay. Push to ad platforms as exclusion audiences. Stop spending on companies that already bought.

Parallel outbound + paid: Use Clay for email outbound. Simultaneously sync the same list to ad platforms via Synter. Prospects see your SDR email and your LinkedIn ad in the same week.

Emails are SHA-256 hashed before upload (required by every platform, handled automatically)

You can re-run the sync when your Clay table updates, so ad audiences stay current without manual re-uploads

Campaign creation, budget, and creative are all handled in the same prompt

You get 100+ additional actions beyond audiences: AI image generation, AI video generation, YouTube uploads, GTM tag management, conversion tracking setup, competitor analysis