Best Practices for Structuring Outreach Tests in Projects

Hey folks, it’s Saturday and I’ve been reflecting on how I structure outreach tests for new projects. There are plenty of different angles people use - I’d say a dozen or more. The ones I often come back to are pain-driven, storytelling, and signal-driven. (If you have other favorites that work well, please drop them in the comments). The way I run it: we take the role (or cluster of similar roles), randomize the sample, and launch all test sequences simultaneously on equal-sized cohorts. That’s the only way I’ve seen results stay clean. Couple of things I’d love to hear your take on: – From my experience, you need at least ~400 leads per angle to get a signal. 600+ is safer. How do you size your tests? – When testing a new angle, do you stop at the first email + one follow-up (to deepen the hook), or do you also add a second follow-up with a fresh angle? – Do you include a generic control sequence as a baseline? (Feels like without it, comparisons aren’t statistically valid). Curious how others approach this. Would love to learn new tricks if you’ve seen something that works better.