Built My First Bi-Directional API Integration Connecting HubSpot, Clay, and Make for Sales Automation
Built My First Bi-Directional API Integration! Hi Everyone! Just spent the last few days wrestling with webhooks and APIs to connect HubSpot, Clay, and Make. Finally got it working end-to-end.🎉 (Checkout the attached images!) The Use Case : Sales teams waste hours researching prospects before every outreach. They're manually switching between LinkedIn, company websites, and their CRM just to write one personalized email. By the time they're done, the lead's gone cold.🫠 My attempt at a solution : An automated enrichment pipeline that does the research for you :
New contact hits HubSpot → Make catches it → Pushes to Clay via API
Clay enriches: company data, industry, size, LinkedIn profiles
Pulls a somewhat recent news article about the company
AI reads the article & the company description, then generates a personalised opener that references actual company developments
Enriched data flows back to HubSpot automatically
Sales rep opens the contact, copies the AI opener that mentions their recent Series B or product launch, sends. That's it ! 2 minutes instead of 20.🚀🚀 The Learning Curve: Getting data TO Clay was easy. Getting data FROM Clay? That's where I got stuck for hours. Turns out most people don't document the outbound webhook setup. Had to figure out JSON payloads, Make's webhooks receivers, and practically wrestle every error to get the connection done. Do let me know of any inputs that you may have! 😃
