Join the Community

01 Community General

01 Community General

Maximize Lead Generation: Email Strategies and Tools for B2C Success

·

·

Would love some insight here: if my TAM is in the 100k's, and I'm looking at around 20k to 30k leads per month, is the recommendation to focus solely on email? LinkedIn is an insane bottleneck... Also, if I'm looking for particular signals from my leads (I'm working B2C, looking for people who could be interested in a job change...I suppose that's really anyone), do the rest of you find it easiest to just use clay to prospect? Or are you using another source of truth (LinkedIn) and scraping? I ask because scraping, while more targeted, can get expensive. Should I worry about there being more noise within my lead list? Or view it as an opportunity to sell to a specific demographic of the online world (for example: senior software developers in the US who could be interested in a new opportunity?) Finally, is there a recommendation of a sending tool? I've been using Lemlist, but it is crazy expensive for 5 inboxes (it does provide multi channel access however...) TL;DR:

1.
do you recommend email only for TAM of 25k-30k per month (LinkedIn being a bottleneck)
2.
do you use Clay as your source of truth for prospecting or do you bring them in from elsewhere
3.
recommendation on sending tool with unlimted inboxes

5 comments

Abdul S.
·
·
we build smart Clay workflows that pull clean, high-intent leads at scale (20k–50k+/mo) totally agree LinkedIn not built for that kind of volume. Clay + proper filters (job change, traffic, spend, etc.) gives way more control quick q: are you targeting just the US or open to global B2C as well?
Andrew H.
·
·
I mean, probably US but realistically it could be anywhere....
Abdul S.
·
·
Just DM you
Sourabh
·
·
Andrew H. Great set of questions — here’s how I’d approach this based on what’s worked for us: 1. Email-only for large TAM? Yes. If you're sitting on 100k+ TAM and sourcing 20k–30k leads/month, email is your best bet to scale outreach efficiently. LinkedIn becomes a bottleneck quickly — especially once you hit connection or message limits — and paid channels don't give you the targeting precision early on. 2. Source of truth: Clay or elsewhere? We actually do a hybrid — Clay helps speed up workflows and enrichment, but we also have a manual research team to backfill high-priority segments (like influencers, creatives, or niche profiles where Clay or Apollo alone fall short). That mix gives us better quality control while still moving fast. 3. Sending tool for scale? We’ve tried Lemlist, Instantly, Mailreach, Smartlead, etc. If you're looking to:
Scale with unlimited inboxes: Smartlead or Instantly.
Prioritize deliverability: Mailreach + Smartlead.
Want a decent UI: Lemlist (though, agreed — it gets pricey for multiple inboxes).
If you're focused on pure outbound volume, Smartlead has been the most cost-effective for us so far. Hope this helps — happy to trade more notes if useful!
Shafqat
·
·
yes i can provide you leads and all leads are trustable and verified person tell me how much leads you need right know .
2
🧵2

Maximize Lead Generation: Email Strategies and Tools for B2C Success | Clay